INFORMATION ON THIS PAGE IS HIGHLY CONFIDENTIAL. PLEASE DO NOT SHARE.
HOW WE HELP YOUR BRAND
We help you tell your story so that you can connect with a new and wider audience! People want to connect with people before they buy into a brand, product, or service, and our content helps your audience connect with who you are before they buy into what you do.
While in-person connection always builds the strongest relationships, it's often more practical to keep those relationships active and updated through online media. In addition, there is a much wider and broader audience you can reach through online and social media platforms!
While in-person connection always builds the strongest relationships, it's often more practical to keep those relationships active and updated through online media. In addition, there is a much wider and broader audience you can reach through online and social media platforms!
CASE STUDY: ANA, INC.
Our full case study shows how we used videos (and photos!) to elevate this company's visual brand and help them connect with a bigger audience.
Our visuals helped elevate the branding in 5 areas: Corporate Messaging, Products/Services, Social Media, Video Branding, Website Branding
Our visuals helped elevate the branding in 5 areas: Corporate Messaging, Products/Services, Social Media, Video Branding, Website Branding
CORPORATE MESSAGING
We love to get to know our clients and what is at the core of what they do, so that we can deliver that message to their prospective clients through compelling storytelling videos.
We help you introduce your core initiatives and products. We wrote a script and partnered with a voiceover talent to deliver this piece to touch hearts and minds. We aim to create visuals that resonate with your ideal clients, while showing why they should choose you over many other options available to them. |
|
|
Every great company has values at its core. We help you tell your external clients, your customers, who you are and what you value most. We also help you tell your internal clients, your employees, to remember the values that everyone at the company should embrace to continue what has made your company successful.
As a company grows bigger, it often gets harder to get everyone on board with living out the company's original value. Videos are a great way to connect with your team about what matters most to you as the company and its leadership, in a way that resonates much better than written text. Videos allow people to connect a face to the name and expressions to the words. |
Videos are also a great way to highlight departments or key team members. Companies are only as successful as the teams and the employees that make up the company, so don't miss a great chance to showcase them! Educate your clients and your own team of the different departments and employees that make what you do possible. Give your team members a benchmark to strive for!
|
|
PRODUCTS AND SERVICES
Videos are the best way to showcase a product. We created a narrated script to talk about the features of this product and how it aligns with the company's overall goals and vision. In alignment with a goal for innovation, we created modern technology style graphics to help point to the specific features of their product. With the use of professional lighting, we were able to make the unit stand out in the middle of a busy warehouse, without the need for much reorganization of other products and surrounding areas.
|
|
|
Our videos can also help to showcase specific services that your company offers. In this case, we helped to showcase an advanced training course.
Through the use of motion, we are able to animate both photos and videos to capture the viewer's attention. We interviewed the service director to help tell the story of the services and training that they offer. |
Videos are also a powerful tool for educational videos. Whether it is to show current customers how to use your product, or perhaps to educate a larger audience about a general topic that your company is involved with, videos are a great way to communicate information to a large audience.
Per HubSpot research, 31.3% of users want to see how-to videos, while 29.8% want to see educational videos. These types of videos are crucial to staying engaged with your customers. (1) |
|
SOCIAL MEDIA
Social media is not the only part of digital marketing, but it is a very key component. Social media can be leveraged as a tool to reach new audiences who weren't already following you or knew about what you offer to the market.
Through our videos and photos, we help companies to capture the attention of new viewers, and then educate them about what the company does or offers. Call to action. A very key component that is often missed by media teams. A successful social media post or campaign must always have a call to action - an easy step for the customer to take to be further connected with the company and then a representative. These statistics show how our social media content helped elevate the brand and attract new followers. Our great quality content also led to other organizations like trade shows, chamber of commerce, etc. to share our content, creating free marketing! |
Our work was highlighted by the sales team, as they identified our videos and photos to be a key component of their sales strategy. They found that sharing our content was a great way to either attract new customers or to remind existing customers of other products the company offers or educate them about new technologies.
|
VIDEO BRANDING
While branding is often talked about with graphics, fonts, and colors, video branding is also just as important. Creating a visual style with videos that matches the rest of your company's branding and style is important to tell a cohesive story throughout your online and social media platforms.
We strive to understand your brand, your style, and your brand guidelines to tailor graphics and videos to match the rest of your company's brand. |
|
|
We can create all sorts of motion graphics, intros, titles, lower thirds, side panel texts, callouts, etc. to help highlight your company and its products and services. We can do creative 3D tracking and other tools to help give your videos a more modern feel.
While using existing templates is a good method that we also use to create aesthetically pleasing graphics in a shortened timeline, we can also customize graphics that are yours alone - that no one else could directly copy. |
WEBSITE BRANDING
Per HubSpot research, "31% of marketers add video to improve SEO." The research also shows that videos increases the time that viewers spend on your page. (1) Videos are a crucial part of websites today. The following examples show how our video and photo content helped enhance the company's website.
The first image shows a before/after comparison of the company's About Us section. Before our involvement, the page was full of only text. After a website redesign, we used videos and images to help tell the story, keeping viewers much more engaged and giving them a journey to follow. The story started with a brand video we created, showing - not just telling - who the company is and what they do. Images we captured helped to supplement that story, showing various details such as real-world applications of the company's product, candid photos of employees showcasing the company culture, and property photos depicting the various office and warehouse locations of the company. |
The home page also underwent a redesign. While the initial design contained some photos to show the products, the new design helped showcase videos which tell a much better, clearer story.
At the top was the brand video, quickly showing to customers who the company was (their values, goals) and what the company did (their products and services). By telling this story through engaging content, the company is able to connect with the viewer's heart and mind. People buy from people, so it is important to establish a human and emotional connection first and foremost. We also captured product imagery with professional lighting to help provide a professional look in showcasing the company's products. At the bottom, some videos illustrating the features and benefits of the products help viewers be better educated about the products they're interested in to help them make a decision whether to move forward with a potential purchase. |
References:
1. Conley, Alicia Collins and Megan. “The Ultimate Guide to Video Marketing.” HubSpot Blog, HubSpot, 15 Sept. 2022, blog.hubspot.com/marketing/video-marketing?hubs_content=blog.hubspot.com%2Fmarketing%2Femmy-nominated-commercials-2019&hubs_content-cta=learn+about+products+through+video.
1. Conley, Alicia Collins and Megan. “The Ultimate Guide to Video Marketing.” HubSpot Blog, HubSpot, 15 Sept. 2022, blog.hubspot.com/marketing/video-marketing?hubs_content=blog.hubspot.com%2Fmarketing%2Femmy-nominated-commercials-2019&hubs_content-cta=learn+about+products+through+video.